Coaching & Training Programs
All Come With Our Risk Free Money Back Guarantee
Business Competence Program
The Majority of Unlimited Business Growth Clients Start Here.
Our signature program where you'll learn the mastery skills of running a successful business that delivers Predictable and Proven Results and has been for over 25 years.
Bruce and Steve personally deliver this program online in live sessions that you can be joining from your preferred location. Consisting of 20 Modules, complete with handouts and action sheets.
Plus, a minimum of 20 Accountability calls with Steve Kay to make sure you are completing the activities, making decisions and actioning the strategies as you've agreed.
The content of the program is based on The Cycle of Business and the 46SixtyOne Formula which covers topics including...
- Introduction to coaching, personal development and business plans – It starts with your leadership and management skills
- Why your attitude, mindset, behaviour and communication style matters in business 2025
- How your Personal goals set the scene for your Business goals
- Where to start your Business Plan
- Why understanding your financials are critical to business profits – setting targets each week, month, quarter, year
- Is your money mindset is holding you back?
- How to develop a 90 day Personal and Business ACTION plan that creates results and doubles your profit,
- Understanding the 7 key areas of business – Sales, Marketing, Operations, Finance / Admin, HR / Team, Management, Leadership
- Developing your organisation chart – why your team need clear roles / responsibilities/ KPIs
- Building your marketing plans ensuring it focuses on the right target market, your ideal clients and your point of difference
- Developing your sales process and why this has massive impact on your 46SixtyOne Formula Conversion Rate numbers.
- How to systematise your business from start to finish – you'll be writing systems that people will follow and love being involved in.
- You'll Create Raving Fan Customers is 6 easy steps that explode your formulas results.
- Social media that works
- Building your Championship Team – starts with recruitment, interviews, job descriptions and quarterly reviews
- Coaching results about having the right vision, the right goals, the right plans and most of all…the right accountability coach
- Now this program is complete, where to next.
Yes, you'll learn everything you need to know about building a successful business plus we will be there every step of the way to make sure a tasks are completed and the action steps completed.
Plus: By delivering this program online we can deliver you results at a fraction of the price of our One On One Coaching Program's and you can participate form the comfort of your Business without the downtime of traveling to our offices.
Anyone can read a book or watch a video, there is no shortage of information available but can you cope with an UNREASONABLE FRIEND holding you accountable to put what we teach you into Action?
Hey, we know what works as we've been doing it forever but can you commit to 3 things.
LEARN, MAKE DECISIONS and PUT INTO ACTION?
If you think you have what it takes to Commit to the Business Competency Program, then the next steps are Schedule a Complimentary Discovery Call with Bruce or Steve and complete a pre call questionnaire that gives us an overview of your Business.
On the call, we will discuss your suitability for the program based on the information provided plus answer all your questions. We will also outline your investment in the program, the Risk Free Money Back Guarantee and availability and commencement dates for programs.
Call To Action
Sales Took Off
Bruce has transformed our entire sales process. Our closing rate increased 36% within weeks of starting the program and continues to grow. We now know the importance of knowing the numbers throughout the Business. The compounding effect these increases have on the 46SixtyOne Formula are AMAZING!
Rick, Diesel Auto Repairs SA
Profits up 300%
The compounding effect of achieving small increases in 5 seperate areas of the business has been a game changer for our Sign Company. We are way over a 10% increase in each area and as a result profit isn't up 61% it's actually up by over 300%. Steve and Bruce show you step by step how to transform your business and hold you accountable to action what you learn.
James, Sydney Sign Co
Free Coaching Program
We approached Bruce to get started with a Coaching Program. The initial chat went for around 20 minutes and on that call Bruce discovered a glitch in our incoming phone systems that meant we were missing between 1500- 1800 calls per month. Before we started the program, we had upgraded our phone system and simply couldn’t cope with the demand. In a week we had gone from needing more customers to how do we cope with the business now. Amazing how a different set of eyes can make such a huge difference. As a result, our coaching program was free from day one.
Mike, Driving School Elsternwick Victoria
Clients are our Salespeople
Bruce & Steve challenged our thinking and beliefs. Our pest control business was like any other. We’d see our clients once a year at best and we always competed on price. After 6 months coaching, we now have added a product that clients require monthly, not annually and our service is so unique 90% of our new clients are referrals from existing customers, We now have an unpaid sales team, a subscription based business and no competition. We are now looking to expand further up the coast and potentially franchise.
Damien, Pest Control Gold Coast
The Formula is Amazing
We have been in Business for over 20 years and had never heard of the 46SixtyOne Formula.
Now, every module we attend gives us more strategies to action and profits are growing month on month. We just wish we’d discovered you guys years ago, we'd probably be retired by now.
Ruth and Jim, Shades & Awnings Melbourne
No More Advertising
Working with the guys, our focus has changed from trying to generate new enquires to focusing on closing the leads we have, plus training the team on educating our customers on our full range of products and services. Our conversion rates and average $$ sales have tripled in 3 months. We have literally been focusing on the wrong parts of the business for years.
Bill, Box Hill Cycles
Wish I'd done this years ago
When I started my Electrical Contracting Business, I was completely clueless as to running a business. The only reason I went out on my own was I hated working for a boss and thought it would be better on my own. I was working stupid hours and not making the money I was as an employee. A friend referred me to Bruce & Steve as he knew I was struggling. 12 months in and the learning curve has been vertical, but the Business Growth is fantastic. I have added 3 team members and now spend more time running the business than working on the tools.
Jake, Mid Coast Electrical. NSW
No more sleepless nights
After only 6 months working with the guys the business profits have increased by over 300% which is amazing but what’s even better is the cash flow. We have implemented systems to ensure we are paid on time, no more 60, 90, 120 days overdue. This has taken all the stress out of the business and I no longer have sleepless nights worrying about paying suppliers and staff. With a clear head the future looks really exciting!
Pat, Earth Moving Machinery Repairs, VIC
One On One Coaching
Our one on one coaching is a result of working with thousands of clients across all industries. It combines working with an Unlimited Business Growth Coach (minimum 15 years experience).
Every program is created specifically to Your needs and the Businesses needs; no 2 programs are the same as everyone's requirements vary dramatically.
You and your team will be held accountable every step of the way (yes, we will be unreasonable friends as and when required) using state of the art technology we can monitor activity, engagement and results at anytime. This means momentum continues until the specific goals and targets are achieved.
Having created a world first coaching and support program allows us to provide you with a 100% Risk Free Money Back Guarantee, yes, we take all the financial risk so now the only question is are you prepared to do the work?
Hey, don't be too quick to answer that with a resounding YES as over the journey we've discovered that saying and doing are totally different things. You'll need a Whatever It Takes™ Attitude and the Discipline to apply yourself to the tasks at hand.
This is the very reason Unlimited Business Programs are by Application Only, we need to make sure the fit is right and be sure that you are as committed as we are. So if you're, the next step is to apply for a Complimentary Discover Session where you'll speak to Bruce or Steve who will help you put together an actionable plan for moving forwards powerfully.
Plus: you can relax knowing you are protected by our Risk Free Money Back Guarantee. Why would we offer a Money Back Guarantee? Simple, We're good at what we do and we're prepared to put our money where our mouth is. Unlike many Coaches and Consultants that have never owned a business of their own and perhaps base their teachings on a book they read yesterday, we've owned and operated a stack of businesses had all of experiences both good and bad plus we've written the books that other coaches are reading.
Call To Action
1 Business to 50 + Franchises
Steve has proven himself as one of the leading business coaches and personal mentor to Josh and Alana Nichols. Working with Josh since 2003 the business has grown turnover from less than $1m to building a franchise group with over 50 franchisees with turnover over $60m across every state of Australian. Steve then coached the top 10 franchisees from $1m turnover to $3-5m each.
Josh mentioned that Steve’s style of coaching was to keep things simple, help understand the financials and to train the people to reach their potential.
Josh & Alana Nichols
15+ years being Coached
I originally met Steve as a frustrated business owner that had no time and to be honest not a lot of profit!
Steve had an ability to see from the outside what needed fixing with a very common-sense approach, he has coached myself, my management team and top franchise owners over the last 15 years and I can truly say that Platinum Electricians wouldn’t be where it is today without his guidance.
Joshua, Platinum Electricians
Specialised Programs Include
Management Mastery
Maybe you need to devote more time to growing your managers. Our Management Mastery Program focuses on the areas managers ( as opposed to owners) need to focus on.
This Program comes with Weekly Accountability call to ensure all the required Actions are being taken.
Options: Management Mastery is a 10 Module Online program. In the event you have a large Management team it can be delivered in your workplace as a full day or 2 half days program.
Sales For Salespeople
Here you'll work directly with Bruce to take you and your sales team to new levels. You'll learn the 20 step sales process that MUST be used each and every time to maximise conversions. You'll quickly find out who are the salespeople and who are the order takers in your organisation.
If you currently have low conversion rates in your Business then STOP spending money on generating more leads that you can't close and invest in training your team how to sell!
When you understand the 46SixtyOne Formula you'll understand the impact of a 10% increase in Conversion rate, what if you could increase it by 50% or more?
Options include 1-2-1 Sales Coaching & Accountability with Bruce, 1 day Sales Workshops and 'Sales Made Simple' 10 week online program
DiSC & Team Building
Your people are generally your most expensive resource and also the key to your level of business success. Make the most of this valuable asset by unlocking their true potential.
Options available include 1 and 2 day workshops or a 6 module Online Program
Recruitment
Recruiting the right people for the right roles is crucial. One of the most expensive mistakes Business Owners make is a MISS HIRE. Gaining the knowledge on the right way to recruit and having a system that your business follows each and every time will have you fast tracking a Championship Team.
Options available include Half Day and Full Day Programs and an Online Recruitment Program.
Schedule a Call to discuss your requirements and for upcoming dates for programs.
Call To Action
Wow DiSC is a Game Changer
My wife and I completed a DiSC and Recruitment session with Bruce and Steve. Whilst the entire program was awesome, being introduced to the DiSC Behavioural Analysis for us was a game changer. We learnt so much about ourselves and the kids but quickly realised what a mess the team was. We identified that we had 7 of our team in the wrong roles and we had 3 others that probably shouldn't have been recruited in the first place. Was it any wonder the team as a whole were struggling. The next step was to have all team members complete a DiSC Profile and then attend a DiSC Workshop. As a result, it's as if we have a completely new team. Everyone understands there is no right and wrong profile and a successful business needs all 4 behaviour types in the right roles to build a Championship Team.
Judy & Glenn, Reception Centre, Gippsland VIC
Sales, Sales and More Sales
Starting out on our coaching journey I remember saying to Bruce, something strange is going on. My day off was Tuesday's and my 2 full time sales guys would be there in my absence. Every Tuesday turned out to be our worst revenue day of the week and I thought maybe the guys weren't being totally above board with me. Here's what we found... Bruce showed me how to measure conversion rates by business and by team member and we discovered mine was 37%, James 17%, Mike 16%. That meant for every person coming into the store I would make over twice as many sales and to make matters worse their average dollar sale was between $70-$80 mine was $120. These numbers made me realise how much money the business had been leaking for years.
Bruce become an unreasonable friend to all of us and trained us and trained us some more. As a result, sales have exploded, clients are spending dramatically more and I can take time off knowing the business won't suffer.
I'm officially a Raving Fan of what you guys teach!
Bill, Cycle Store, Fitzroy VIC
My Managers are running the Business now!
Steve was referred to us from another one of his clients that was raving about him. After many years we felt we were going ok but not pushing through to the next level.
Since having Steve coach us we have expanded fPert further north. We have a team of 24 and own 3 commercial premises we work from today. We have a management team in place with one of the owners cutting back to 3 days per week to assist his family. Turnover grown from $1.5m to $7m and a profit most people dream of having!!
Kent Electrician in WA
I'm finally financially literate
When we met Steve over 8 years ago we felt trapped in our business only earning a good plumber wage. All we can say is wow….where we are today is incredible. From a business doing $750k per year to over $6m with a nett profit of 20%. We have put a management team in place to run the business and purchased our own commercial warehouse that has increased by $500k in 4 years. It’s very simple when you follow his leadership style, understand your monthly financials / margins and costs and recruit the right people, fire the poor performers
Plumbing Company Sydney